Posts in Category

Brands We Love

Sapphire has quickly become a leading player in the ready to wear industry. Being the trendsetters in the industry, they keep setting precedent with new innovations. Sapphire has now come up with the seasonal sartorial fix for their patrons with the launch of Pre-Spring Intermix un-stitched collection which will be available nationwide from 20th of January 2017. The collection evokes the carefree attitude of a beautiful spring day with distinct femininity underpinning the collection’s soft and relaxed silhouettes that Sapphire is known for. The prints are vibrant and full of

Project Rich has been taking the accessories industry by storm over the last couple of years with their quirky, fun and customized jewelry. Under the wings of their super creative director, Madiha Saail, the brand is expanding to pret wear for working women. The new collection, “Spread Your Wings”, brings forward quirky office wear. It offers clothing that women can wear to work during winters without being dull and boring. It is available in solid colors and minimalist designs, without any loud prints and over the top designs. The collection

African Safari reveals Adnan Malik as the Sapphire Man! Pakistan’s leading high-street and retail brand Sapphire has launched a western edition for their menswear’s collection; African Safari. The collection revealed, the multi-faceted actor and director, Adnan Malik as the face of “Sapphire Man”. African Safari Collection is an embodiment of sleek tailoring, bold silhouettes, and sporty charm of Sapphire Man, providing fashionable affordable and functional quality clothing for men. Sapphire Man will ultimately provide a complete range of wardrobe choices for the modern Pakistani male. This will include essentials, footwear,

One of our favorite brands, Generation, just released a timeless Eid collection, Misri. The range celebrates embracing the moment and one’s wujood. It acts as a source of empowerment for women as well as a form of liberation. It’s a further development on the #stepoutside concept which was developed earlier in Spring/Summer 2016. This season Generation encourages the wearer to step outside and embrace ones self – a celebration of individuality and unique character. This is captured in the campaign shoot and further characterized in the product mix being offered,

With the induction of LALA’s debut line of semi-formal, casual and formal range unstitched trousers earlier in 2016, one of Pakistan’s leading textile brand LALA Textiles reveal their latest collection Sana & Samia Midsummer Collection. Sana & Samia Midsummer brings forward Cambric and Jacquard collection inspired by nature, with add ons of a pure Chiffon Dupatta, Architectural Prints and Thread Embroidery in 46 designs. CEO Pervez Lala said: “Our latest collection is an extension of our brand ethos – providing our patrons with vast options of what they can wear

1 2 3 Page 1 of 3